![]() In this chapter, we’ll break down the BCG matrix and see how companies can use it analyze the current and the future competitive landscape of their industry, and then plan their marketing strategies accordingly. Among these, the BCG matrix, also known as the Growth Share matrix, is one such framework that many companies continue to rely on to this day. ![]() Marketing theory has seen many new developments in recent years, and with an increasing number of people becoming interested in pursuing marketing as an academic subject, the future for resource development is bright in this area.Īs more experts continue to weigh in on marketing as a school of thought, the resources for companies interested in analysing their market share and honing their market strategy continue to grow. The growth and development of marketing as an ideology have covered tremendous ground over the past few decades.
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